Consulting. Business Coaching. Executive Coaching. Business Development. Sales. Digital Marketing. Leadership. Strategy. Intercultural Management. Conflict Management.

Professional Summary

International Manager and Executive Coach with experience in establishing small new companies, turning around existing operations, negotiating local contracts, and achieving operational success in Europe as well as in overseas markets, predominantly ASEAN. Expertise includes market strategy, business organization, business development and sales channels as well as helping people to perform at their best.


18 years of  experience in import-export, (exclusive) distribution, domestic appliances, consumer products, agro-based products, fine & speciality chemicals, industrial products, premium products, SaaS, strategy development, operations, supply chain management, business development and sales. 


Specialized on:


- Business Development & Sales

- Key-Account Management

- Cross-Cultural Management

- Communication

- Executive & Expatriate Coaching

- Mentoring

- Change Management

- Leadership Development

- Crisis Management


Born in Malaysia/Kuala Lumpur raised  in Hamburg/Germany, schooled in the UK and with almost 9 years experince in Singapore, she builds a perfect bridge between Europe and Southeast Asia.

Now she is is based in Vienna/Austria.



Brücken zwischen Ost und West schlagen
Adobe Acrobat Dokument 157.4 KB
Interview with Melissa Leich by BDAE (German)
Interview Singapur BDAE Newsletter Dezem
Adobe Acrobat Dokument 1.1 MB
Expat News Interview (German)
An interview with Melissa Leich about women and work in Asia Singapur
Adobe Acrobat Dokument 39.3 KB

"The person who says it cannot be done should not interrupt the person doing it " - Chinese Proverb